Digital Events: Discover the Differences and Main Advantages

Digital events (hybrid and online events) have become almost mandatory in brand communication and for any type of event, regardless of their size or purpose. They are the ideal solution for those who want to innovate and seek alternatives in this unprecedented crisis that the country and the world is going through.

The transmission of online events is increasingly requested and it is necessary to be aware of the impact of the pandemic in the market for corporate events and the technological solutions available in the market. This new reality brought new challenges to event organizers in terms of knowledge, in planning and holding digital events, in choosing suppliers, among many others.

There are many advantages to producing an event entirely online. But you need to know how to choose the appropriate event model that meets the goals you want to achieve.

Find the differences between these two models:

Hybrid Events
By definition, hybrid events are the union of two different event formats. The most used concept is an event that takes place in face-to-face and virtual format simultaneously.
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Online Events
These are events that take place only in a digital environment, with live streaming on ​​social networks or other platforms specialized in the transmission of online events.

Although these two event formats are distinct, they have some advantages in common, such as:

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• Greater Reach

When organizing an online or hybrid event, it will not be restricted to a space. That is, it will be possible to reach people who could not be physically present and who can participate from a distance.

• Cost / Benefit Ratio

By adopting one of these event models it allows you to reduce costs with logistics, food and accommodation, for example. Although the costs of physical space are not crucial to the success of the event, it is necessary to invest more in technology.
Organizing an online or hybrid event is practical for both the organizer and the audience watching the online broadcast.

• Flexibility

Participants can follow the event from the comfort of their home and the organizer can choose to record parts of the event, on the day and at the time that is most favourable to them.

• Reinforcement of Brand Branding

For those who don't know, branding is what involves the brand: visual aspects, the ‘’ voice ’’ of the brand ... It’s what we call identity!
Branding can be important to consolidate the name of the event or the brand in the public's top-of-mind. In addition to becoming a reference in its segment, it gains more visibility and acquires greater credibility. Thus, people are more interested in the brand and the digital events it organizes!

• Sustainability

Finally, when choosing any of these event models, you are also opting for a more sustainable solution. Because there is less movement of people, carbon emissions and environmental waste are also lower.

If you are looking for ideas or inspiration for hosting digital events send an email to comercial@europalco.pt.